june 20
GET THE LIMiTED EDITION
SURFER X HUMBOLDT FAMILY FARMS X EMBARC
COLLAB
For the first time in its 65-year history, SURFER Magazine has teamed up with not one but two cannabis brands– Humboldt Family Farms and embarc. This first-of-its-kind collab puts cannabis exactly where it belongs: In iconic spaces. In mainstream culture. Alongside one of the most demanding sports in the world.
It's a cultural reset—and a celebration of the farmers who've been doing it right for generations. Because great cannabis doesn't come from factories. It comes from the sun, the soil, and the hands that know how to work with both.
YOU WOULDN’T SURF UNDER FLUORESCENT LIGHTS
Some things can't be manufactured– they have to be lived.
The best waves.
The best cannabis.
The best stories.
Born under open skies, rooted in real dirt, trusted by the ones who know.
From Humboldt's legendary farms to the coastlines that shaped the cultures we love, we're keeping it true for the ones who live under the sun.
No ceilings. No filters. No bullshit.
Just nature, culture, and the ride.
Roll it. Ride it. Respect it.
